There is perhaps no skill as important to new media as learning how to effectively tell a story. Whether you're creating for your personal brand or a company, for Youtube, Instagram or Snapchat, finding a cohesive and distinct voice and style is central to the success of the project.
- Structure and Style
- Visual Storytelling
- Music and Sound
- Storyboarding and Scripts
Every young Creator has started by using the tools available (often for free) at their disposal. Exhibit A, the smartphone. Creators often find that their phones end up being their most portable, and thus powerful tool. Learning how to use a phone effectively and leveling up to a high-quality DSLR camera and filming set-ups ensures that productions look professional from the start.
- Camera Technique
- Set Design
Projects are made and lost in post. Post-production is the place to leverage creativity and can turn even the most disjointed content into a well-constructed and compelling story. The post-production learning and experimention never ends for a Creator, but we'll give you the basics so that the "Upload" button isn't so scary.
- Editing Software
- Voiceover and Soundtrack
- Video Bumpers
- Final Cut and Uploading for Web
BUSINESS & ENTREPRENEURSHIP
Creators don't amass followers by accident. It take planning and some business know-how to push a fledgling channel to the next level and start amassing subscribers and views. Brand partnerships are also an effective mechanism for growth and monetization.
- Your Personal Brand
- Creating a Business Deck
- Attracting and Retaining Subscribers
- Monetizing your Channel
Production & Editing
Our goal during the Digital Media session is not only to learn how the new media industry works but also to become Creators—to make the move from consuming media to creating it and building a community of subscribers. So while we’ll spend some of our time learning and exploring the new media scene in Los Angeles, most of our time will be spent making—storyboarding, filming, editing, and broadcasting our stories across multiple platforms.
Creating content for social media is fun, but it’s also big business. You’ll have a chance to hear from people who have created creative, exciting and lucrative careers in new media and our goal at Summerfuel Digital Media is to give you the confidence, knowledge and skills you need to launch your own mediapreneurial journey in short-form video and social media.
Social Media Bootcamp
Before you begin working in Creator Tribes to build your digital portfolio, our Media Mentors will take you through an intensive two-day boot camp (the fun kind) where you’ll produce short-form, YouTube-style video, build your Snapchat, Instagram and Vine production skills, and decide on your strategy and goals for your Digital Media portfolio.
After working with you in the Social Media bootcamp, our media mentor team will place you in one of several Creator Tribes – small groups of about 12-15 of your fellow creators who will hold regular production meetings, collaborate on projects together and, let’s be honest, get a little competitive with other tribes over who can produce the most compelling content.
A major ingredient in Digital Media is inspiration. Throughout the program, you’ll have a chance to hear from successful media professionals on topics as varied as storytelling, careers in digital media, production techniques, personal branding and building subscriber followings.
Los Angeles is not only a beautiful California destination in the summer months, it’s also the epicenter of the emerging digital, streaming media industry. During Digital Media Lab, you’ll have a chance to visit several companies and studios that are at the forefront of this media revolution. You’ll hear from working professionals, have a chance to ask questions, and get a first-hand look behind the scenes at some of LA’s most exciting new media companies.
DIGITAL MEDIA STAFF
The Digital Media Camp experience is fueled by the collaboration between young creators, but you can also count on a talented program staff with plenty of expertise and experience to teach production fundamentals and guide the process.
Media mentors not only lead Creator Teams during the day but live with students in the dorms to foster a creative process that moves seamlessly from the studio to dorm rooms and late-night lounges.
Expert guest speakers and our senior staff offer real-world experience and actively participate in every student’s creative projects.
PARTNERSHIP WITH CREATORUP!
The Summerfuel Digital Media program has partnered with the media educators at CreatorUp
to provide students with access before, during and after the program to their library of more than 400 instructional videos taught by top professionals. With access to CreatorUp's online portal, Summerfuel Creators will also be able to share drafts of their work and continue to collaborate with friends from the Digital Media program even after the summer ends.