Los Angeles

Join a community of young Creators and media professionals to learn how to produce great digital content and explore careers in new media.


Watch DIGITAL MEDIA Video

Dates:
COMING SOON
Program Fee:
COMING SOON
Housing:
Campus Dormitory
Grades:
Completing grades 9 - 12
Program Fee includes:

Tuition, room, 3 meals per day, use of select campus facilities, included excursions and daily activities, bed linens, pillow and towels, 24-hour residential care and support, staff accompanied airport transfer during specified windows.

Not Included:

Airfare/transportation to and from home city, courses and activities shown to have an extra fee, laundry, spending money, souvenirs, meals eaten away from program, airport transfers outside of specified windows, trip cancellation insurance, medical insurance, medical and dental expenses.

It's no secret that VIDEO IS KING. Video has become the preferred way that we communicate and consume information and it's not going anywhere. Media experts project that by 2020, 80% of all internet traffic will be video, which means it's more important than ever to learn how to create. The short-form, streaming video and social media "Creators" use to broadcast themselves have created a revolution in how we access entertainment and communicate with each other. Digital Media Camp is based on the belief that all of the energy generated by YouTube, Instagram, Facebook, Snapchat and other online platforms is something familiar to us all – building communities through storytelling.

Digital Media Camp is a place for you to become an expert at telling your story using short-form video and social media. Think of it as a new kind of film course built for the future of media making. You’ll collaborate with other Creators and expert mentors to create authentic and well-produced content and broadcast your story across multiple digital social media platforms. The best part is that you’ll be working in creative teams and the learning will be active, fun and inspiring. We’re a community of makers building futures, big and small, in digital media.

WATCH THE STUDENT PRODUCED TRAILER >

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PROGRAM SCHEDULE

  • DAY 01 • WELCOME TO LA • SCREENING PARTY
  • DAY 02 • INDUSTRY VISIT–YOUTUBE STUDIOS • MASTER CLASS—STORYTELLING • UNIVERSAL CITYWALK
  • DAY 03 • SOCIAL MEDIA BOOTCAMP—SNAPCHAT, INSTAGRAM, FACEBOOK • SCREENING PARTY
  • DAY 04 • INDUSTRY VISITS—BUZZFEED/AWESOMENESS TV • PRODUCTION SESSIONS • BEACH BONFIRE
  • DAY 05 • MASTER CLASS—DIGITAL MEDIA CAREERS • PRODUCTION SESSIONS • EDITING WORKSHOP
  • DAY 06 • INDUSTRY VISIT—COLLECTIVE DIGITAL STUDIOS • PRODUCTION SESSIONS • CREATOR TRIBE MEETINGS
  • DAY 07 • VENICE BEACH TRIP • PRODUCTION SESSIONS
  • DAY 08 • MASTER CLASS — PERSONAL BRAND • INTRODUCTION TO BIZ DECKS
  • DAY 09 • WORK ON BIZ DECKS • FINALIZE VIDEO BUMPERS
  • DAY 10 • PRESENT BIZ DECKS • PRODUCTION SESSIONS • THE LA FARMER'S MARKET
  • DAY 11 • MASTER CLASS—CREATIVE MEDIA & GAMING • PRODUCTION SESSIONS
  • DAY 12 • FINAL EDITING • COMPLETE PORTFOLIOS • SCREENING PARTY & CREATOR AWARDS
  • DAY 13 • DEPARTURE • CONTINUE TO COLLABORATE WITH CREATORUP ONLINE
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Digital Media is a place for you to become an expert at telling your story using short-form video and social media. You’ll collaborate with other Creators and expert mentors to create authentic and well-produced content and broadcast your story across multiple digital social media platforms. The best part is that you’ll be working in creative teams and the learning will be active, fun and inspiring. We’re a community of makers building futures, big and small, in digital media.


MEDIA SKILLS COVERED

STORYTELLING

There is perhaps no skill as important to new media as learning how to effectively tell a story. Whether you're creating for your personal brand or a company, for Youtube, Instagram or Snapchat, finding a cohesive and distinct voice and style is central to the success of the project.

Skills covered:

  • Structure and Style
  • Visual Storytelling
  • Music and Sound
  • Storyboarding and Scripts

PRODUCTION

Every young Creator has started by using the tools available (often for free) at their disposal. Exhibit A, the smartphone. Creators often find that their phones end up being their most portable, and thus powerful tool. Learning how to use a phone effectively and leveling up to a high-quality DSLR camera and filming set-ups ensures that productions look professional from the start.

Skills covered:
  • Camera Technique
  • Lighting
  • Set Design
  • Acting/Directing

POST PRODUCTION

Projects are made and lost in post. Post-production is the place to leverage creativity and can turn even the most disjointed content into a well-constructed and compelling story. The post-production learning and experimention never ends for a Creator, but we'll give you the basics so that the "Upload" button isn't so scary.

Skills covered:
  • Editing Software
  • Voiceover and Soundtrack
  • Video Bumpers
  • Final Cut and Uploading for Web

BUSINESS & ENTREPRENEURSHIP

Creators don't amass followers by accident. It take planning and some business know-how to push a fledgling channel to the next level and start amassing subscribers and views. Brand partnerships are also an effective mechanism for growth and monetization.

Skills covered:
  • Your Personal Brand
  • Creating a Business Deck
  • Attracting and Retaining Subscribers
  • Monetizing your Channel

PROGRAM ELEMENTS

Production & Editing

Our goal during the Digital Media session is not only to learn how the new media industry works but also to become Creators—to make the move from consuming media to creating it and building a community of subscribers. So while we’ll spend some of our time learning and exploring the new media scene in Los Angeles, most of our time will be spent making—storyboarding, filming, editing, and broadcasting our stories across multiple platforms.

Mediapreneurship

Creating content for social media is fun, but it’s also big business. You’ll have a chance to hear from people who have created creative, exciting and lucrative careers in new media and our goal at Summerfuel Digital Media is to give you the confidence, knowledge and skills you need to launch your own mediapreneurial journey in short-form video and social media.

Social Media Bootcamp

Before you begin working in Creator Tribes to build your digital portfolio, our Media Mentors will take you through an intensive two-day boot camp (the fun kind) where you’ll produce short-form, YouTube-style video, build your Snapchat, Instagram and Vine production skills, and decide on your strategy and goals for your Digital Media portfolio.

Creator Tribes

After working with you in the Social Media bootcamp, our media mentor team will place you in one of several Creator Tribes – small groups of about 12-15 of your fellow creators who will hold regular production meetings, collaborate on projects together and, let’s be honest, get a little competitive with other tribes over who can produce the most compelling content.

Creator Talks

A major ingredient in Digital Media is inspiration. Throughout the program, you’ll have a chance to hear from successful media professionals on topics as varied as storytelling, careers in digital media, production techniques, personal branding and building subscriber followings.

Industry Visits

Los Angeles is not only a beautiful California destination in the summer months, it’s also the epicenter of the emerging digital, streaming media industry. During Digital Media Lab, you’ll have a chance to visit several companies and studios that are at the forefront of this media revolution. You’ll hear from working professionals, have a chance to ask questions, and get a first-hand look behind the scenes at some of LA’s most exciting new media companies.

DIGITAL MEDIA STAFF

The Digital Media Camp experience is fueled by the collaboration between young creators, but you can also count on a talented program staff with plenty of expertise and experience to teach production fundamentals and guide the process.

Media mentors not only lead Creator Teams during the day but live with students in the dorms to foster a creative process that moves seamlessly from the studio to dorm rooms and late-night lounges.

Expert guest speakers and our senior staff offer real-world experience and actively participate in every student’s creative projects.

PARTNERSHIP WITH CREATORUP!

The Summerfuel Digital Media program has partnered with the media educators at CreatorUp to provide students with access before, during and after the program to their library of more than 400 instructional videos taught by top professionals. With access to CreatorUp's online portal, Summerfuel Creators will also be able to share drafts of their work and continue to collaborate with friends from the Digital Media program even after the summer ends.
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LA LIVING

Your summer home will be in Los Angeles, the center of the new media explosion and home to many of your favorite Creators and innovative studios.

WATCH 2016 STUDENT INTERVIEWS >

Housing

During the program, you’ll stay in the Hitch Suites, which are single-gender, suite-style dorm rooms with two double rooms in each suite. Every room is comfortably furnished with twin beds, desks, wardrobes and a refrigerator/microwave. Linens and pillows are provided. Roommate assignments will be based on your housing questionnaire and will take into account age, interests, preferences and geographic diversity. Your dormitory also features comfortable lounge areas, kitchenettes, and laundry facilities.

Watch the dorm tour >

Dining

Your program fee includes breakfast, lunch and dinner at UCLA's central dining hall. All-you-care-to-eat choices include fresh grilled entrees, a salad and sandwich bar, vegan and vegetarian options, organic fruits, daily-featured menus, pizza, ice cream and a wide variety of beverages. The Marketplace staff can also accommodate most dietary restrictions and preferences.

Facilities

When you and your friends take a break from your media projects, the UCLA campus and Westwood offer plenty of ways to take advantage of sunny summer weather in Los Angeles. Head out for a run, hit the tennis or volleyball courts, enjoy a game of soccer or ultimate Frisbee outside the dorm, or just kick back on the shady patio of the student-run coffee house, The Green Bean.

Security

Our campus dormitories all offer 24-hour security. At registration, you will receive a student ID card which you will need to access the dormitory, your room, and campus dining halls. UCLA's Public Safety officers are based on campus and available to any student who may need assistance.


LOS ANGELES HIGHLIGHTS

Every day will present opportunities to soak up the sun and see the best that LA has to offer.

Hollywood Walk of Fame

Enjoy souvenir shopping and explore this famous star-lined district in the heart of Hollywood

Universal CityWalk Hollywood

A lively promenade at Universal Studios featuring restaurants, performers, theaters, shopping and excellent people watching.

Pacific Beaches

Take a break to relax and play with friends on the beautiful California coast.

Beverly Hills/Westwood

Visit the world’s most famous destination for exclusive shops, celebrity sightings, cinema premieres and opulent estates.

CHECK OUT THE PROGRAM INSTAGRAM FEED
@summerfuelcreatormedia

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INDUSTRY TOURS

Even when we explore Los Angeles, we’ll be doing it as Creators. There’s no real boundary between having fun and the business of digital storytelling at Digital Media. The fact that we’ll be getting behind the scenes access at busy, growing companies means our schedule may vary from one session to the next, but your Digital Media experience will include at least four industry tour excursions. Tours may include:
  • Maker Studios (a Disney company)
  • AwesomenessTV (a DreamWorks Animation company).
  • Super Deluxe (a TBS company)
  • Collective Digital Studios
  • YouTube Space LA
  • Creative Artists Agency
  • Buzzfeed
  • Collab Network

INCLUDED ACTIVITIES

Beach Bonfire

Music, friends, the Pacific … take an evening to enjoy the beach

Screening Parties

Your mentors will host late-night screenings of their favorite YouTube videos and Vines, and you’ll get a chance to screen your own work for each other too. Ice cream and snacks are not optional.

Universal CityWalk Hollywood

Enjoy dinner and a Hollywood-themed scavenger hunt in teams at one of LA’s most lively summer destinations.

NIGHT OWL LOUNGE

Each night, students will have access to the Night Owl Lounge, a collaborative work-space, stocked with snacks and caffeine, designed to keep the creative and production juices flowing.

CHECK OUT THE PROGRAM INSTAGRAM FEED
@summerfuelcreatormedia
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EXPERIENCE MATTERS

Our summer staff members are at the heart of all that we do. Supported by our New York headquarters, our program directors and in-residence mentors create an exciting and balanced residential, academic and extracurricular experience each summer.

SENIOR STAFF

All members of the senior staff, including the Program Director, live in residence with students and are available to assist with any issue that arises. All Senior Staff members are experienced educators with collegiate or boarding school residence life experience and their primary responsibilities are to ensure each participant’s safety and well-being and to maintain the highest standards of quality in every aspect of the student experience.

IN-RESIDENCE MENTORS

Digital Media is different than many summer programs. Our participants are not simply sharing a campus, they are all engaged in the same intensive media immersion experience within creative teams. For this reason, it’s an enormous advantage to have the mentors who work with our young creators during the day also taking on the role of Resident Advisors in the residence halls.

The Mentor team is made up of recent college graduates or university seniors, often with formal training or degrees in film and media studies, who have already begun working in short-form video production, online marketing, or other social media related areas. They love creating as much as their students and that shared passion shows in the support they can offer both as supervisors in the residence halls and as creative advisors working on media projects. Though the Mentors work as a team throughout the program, each mentor will have primary responsibility for a group of 9-12 residential participants.

SAFETY & SUPERVISION

The safety, security and overall well-being of our students are our utmost priorities.
  • 1 to 8 residential staff to student ratio
  • 24-hour dorm security
  • Electronic key pass required for entry into residence hall buildings
  • 11pm daily curfew
  • Zero tolerance for drug or alcohol use
  • Read our full code of conduct here